Social Media Management Tools for Beginners

In this course, you will learn about various social media management tools that can be used to enhance your social media marketing efforts. The course will cover tools for content creation and curation, scheduling and publishing, analytics and social listening, customer service, and teamwork.

During the first part of the course, we will explore tools for content creation and curation. You will learn about tools such as Canva, Adobe Spark, and Unsplash that can be used to create engaging visual content for your social media channels. Additionally, we will discuss tools such as Buzzsumo and Feedly that can be used to curate relevant content from around the web to share with your audience.

Next, we will delve into tools for scheduling and publishing content on social media. You will learn about platforms such as Hootsuite, Buffer, and Later that can be used to schedule and automate your social media posts. Additionally, we will explore the native scheduling features within popular social media platforms, such as Facebook and Instagram.

We will also cover tools for analytics and social listening, such as Google Analytics, Sprout Social, and Brand24. These tools can be used to track the performance of your social media content and monitor what is being said about your brand online.

We will also discuss tools for customer service that can be used to manage and respond to customer inquiries and complaints on social media. And, We will explore tools for teamwork such as Asana, Trello and Slack, that can be used to manage and collaborate on social media projects with your team.

Throughout the course, you will learn how to use these tools effectively and how to choose the right tools for your specific social media needs.

At the conclusion of the course, you will have a comprehensive understanding of the various social media management tools available today and how they can be leveraged to enhance your social media marketing efforts. You will also have the knowledge and skills to use these tools effectively to achieve your business goals.