Description
In this course, you will learn the basics of podcasting on Anchor.fm, including how to earn and grow your podcast audience through sponsorships. The course will start with an introduction to why you should become a podcaster, what podcasting is and where to begin. You will learn about the benefits of podcasting, including lifetime growth, flexibility and consistency, and branding a podcast for success.
The course will then focus on the benefits of using Anchor.fm for hosting and monetizing your podcast. Anchor.fm offers many features that are ideal for new podcasters, including free hosting, automatic distribution, and built-in sponsorships. You will learn about the inside Anchor sponsorships and how it works for both podcasters and brands. You will also learn how to switch your podcast to Anchor and how to upload new episodes with sponsored segments.
You will also learn about how to create a podcasting audience and how to promote your podcast. The course will include techniques for building your audience, including ways to reach more listeners through Facebook, WordPress and Google AdWords. The course will conclude with a bonus video on the comparison of Podcasting vs CDs and flash drives for audio distribution, and strategies for promoting your podcast.
