Description
In this course, you will learn how to create a Facebook Business account and use it to create and manage effective ads. The course will begin with an introduction to creating your Facebook Business account, including the process of creating your ad account and adding a payment method.
In the first module, you will learn how to create your ad account, add a payment method, edit your business information page, and add or create a Facebook page. The second module will cover the setup of the Ads Manager column, including how to set up purchase events for ecommerce, create a Facebook pixel, add it to your WordPress website, and add lead event codes to your website pages. You will also learn how to install the Facebook Pixel Helper.
The third module will cover how to write effective ad creatives, including how to create a campaign and ad objectives, and how to use the built-in video maker in Ads Manager. The course will conclude with a simple split test campaign that will help you to understand how to optimize your campaigns for better results.
Overall, this course will provide you with the tools and knowledge needed to effectively use Facebook Ads to reach and engage your target audience.
