Description
In this course, you will learn the basics of artificial intelligence (AI) and machine learning as they relate to digital marketing and sales. The course covers a range of topics, including the fundamentals of AI, the role of Google as an AI company, and the use of AI in digital advertising.
In the first module, you will learn about the basics of AI and machine learning and how they can be used to enhance marketing efforts. You will also explore the role of Google as a pioneer in the field of AI and the importance of big data in the development of AI.
The second module focuses on the use of AI in digital advertising, including email marketing and chatbots. You will learn how to leverage these tools to improve the effectiveness of your marketing campaigns and connect with customers in new and innovative ways.
Finally, the course concludes with a discussion on how to future-proof your marketing career in the age of AI, including tips for staying up-to-date on the latest developments and trends in the field.
