Description
In this course, you will learn advanced techniques for creating and optimizing Facebook ads. It begins with an introduction to how to set ad spend limits and other security measures to protect your ad account.
The first module covers how to spy on Facebook ads using page transparency, how to optimize and split test ads, and how to duplicate ad sets correctly. It also covers how to create custom audiences.
The second module focuses on advanced audience targeting techniques, including how to add customer lists to your audience, how to create lookalike audiences, and how to perform Facebook retargeting. It also covers campaign budget optimization and how to tidy up your page.
The third module covers what to do if your Facebook ad account is disabled and how to handle hate comments. It also includes a section on how to analyze ad breakdowns.
The course concludes with a discussion of what ad professionals do differently to achieve success with their campaigns.
