Foundations of Pricing Strategy

In this course, you will explore the fundamental principles and techniques underlying effective pricing strategies. Beginning with an introduction to the importance of pricing in business success, we will delve into topics such as demand analysis, cost estimation, competitive positioning, and value-based pricing models. Through real-world case studies and practical exercises, you will learn how to assess market dynamics, identify pricing opportunities, and develop strategies to maximize profitability while satisfying customer needs. By the end of this course, you will possess a solid foundation in pricing strategy that you can apply confidently in various business contexts.